I was just checking out the website of the new Marketside stores opening up in Arizona and I came across this great line:
"Marketside is a small community grocery store owned by Wal-Mart Stores, Inc."I like that: owned by Wal-Mart. Not Wal-Mart, just owned by them. We're just a li'l community grocery store fillin' in where we already put out of business all the truly small community grocery stores on our path to become the largest food retailer in the world.
I know better than to watch CNN and take it seriously, but every time I tune in, I am amazed by how ridiculous it really is.
A few days ago I turned on CNN just in time to see John King talking about the Magic Map and how McCain's campaign was hoping to target Wal-Mart Moms and Hockey Moms.
"Wal-Mart moms make less than $60,000 a year. Hockey moms are more affluent, suburban women."You'd think it was John King who thought up the 2008 version of the stereotypical 1996 demographic descriptor--he seemed so pleased by the "cleverness" of his terminology. (As in '96, both terms can be traced to the GOP). But perhaps he was just excited by the map.
"Just who are Wal-Mart Women? They're not as well-off as average Americans: Some 41% of frequent Wal-Mart shoppers have incomes below $35,000, vs. 25% of the population at large. They're less educated than their neighbors: 31% of U.S. voters have a high school education or less, vs. 39% for Wal-Mart Women. Those characteristics set them apart from the firmly middle-class Soccer Moms so closely tracked in past elections."CNN didn't even get their numbers right. Magic map and everything, the out of touch news personalities apparently think $59,000 a year makes someone low-income. Wouldn't all the people who work at Wal-Mart love to make that much money!
